The 8k is not referencing new debt...it has already existed for months under very toxic terms. Those following ECIG's financials know that this is actually a positive bridge loan announcement transferring previously existing debt to more favorable terms for the company. The convertible notes (most likely the 12% Notes from the FIN purchase last year) has been transferred to a more friendly financier under significantly better terms than the previously contentious noteholder. Again, this is a positive announcement....NO NEW DEBT HAS BEEN CREATED.
People who jumped in during the run are panic selling their position under the fear of the dreaded phrase "convertible debt." This selling should be expected and hopefully we settle at a support above .10 going into R/S voting.