I tried to get in the IPO but wasn't able to, and I was never able to justify the PE to buy in. Looking at predicted future cash flows and earnings at $18 it trades at 30X 2016 earnings.. Which is fair for this small growing company. However because the same store sales haven't been as high as their competitors we need a little cheaper pps to buy in 2015. That's why $15 looks good to me.