Replies to post #19578 on Adaptive Medias Inc (fka ADTM)

[ed2000]

I like it so far. Some much needed improvements. The tech side is what I know. I try and follow the Warren Buffet rule of logic, "invest in what you know".

[236T568]

there you go, the same press release for the 3rd time now:


http://investorshub.advfn.com/boards/read_msg.aspx?message_id=110984457

Adaptive Medias, Inc. Releases Enhanced Media Graph Platform

Ad serving speed and mobile video delivery among enhancements made to Media Graph

PR Newswire Adaptive Medias, Inc. 2 hours ago

IRVINE, Calif., March 3, 2015 /PRNewswire/ -- Content syndication and monetization company Adaptive Medias, Inc. (ADTM), a leader in programmatic advertising across mobile, video and online display, is excited to release its enhanced version of Media Graph to enable faster delivery of video content and ad serving.

Media Graph, the company's flagship product, provides benefits for publishers, producers and advertisers looking for an easy, efficient, centralized solution for content management and delivery; intelligent ad serving; and real-time analytics for campaigns across any screen. The enhancements made to Adaptive Media's platform include:

- HTML5 (Fully Responsive)/Flash-Friendly Video Player: Users can easily and effectively deliver and monetize digital content across all screens and devices through one centralized location with a new player that is lighter, faster, and mobile capable.

- Easy Interface: Users can navigate through an elegant, simplified UI to monetize their ad operations and organize workflow.

- Collaboration Tools for Cross-Account Features: Users have the flexibility of connecting with publishers from different accounts, which includes sharing of video playlists and syncing players across multiple sites.

- Dynamic Playlists: Users can manage dynamically updated video playlists, which show optimal video content based on their interests. Advertisers are matched together with relevant content based on keywords, length, and vertical.

- White Label Branding: Users can establish their own platform around their brand and clientele.

- Compliance Tools: Users can implement dynamic block lists that supervise behavior of third-party creatives.

- Ad Serving DNA: Cutting edge server technology built directly into the Media Graph platform, resulting in increased revenue by delivering the fastest ad load times.

"Today's digital video economy is messy, complicated, and inefficient, which makes it hard for online publishers to navigate," said SVP of Product and Technology Omar Akram. "Specialized service providers are useful to an extent, but they weren't conceived to integrate with others. Our enhanced platform streamlines the balance of content, audience, and revenue. Users can easily leverage our video player technology, massive library of video content, and ad serving capabilities all in one system."

Media Graph is a reliable and profitable platform for publishers and advertisers who want to leverage the potential of digital video. Nearly 75% of the world's mobile data traffic will be video by 2019, according to Cisco Systems. In addition, eMarketer predicts mobile advertisers will spend $64.25 billion globally on mobile in 2015, a surge of nearly 60% over 2014. This requires publishers and producers to place greater emphasis on digital video, particularly for mobile.

To sign up for a free Media Graph account, please visit www.mediagraph.com. For more information about Adaptive Media, please visit www.adaptivem.com.

ABOUT ADAPTIVE MEDIAS, INC.

Adaptive Medias, Inc. (ADTM) is a programmatic audience and content monetization provider for website owners, app developers and video publishers searching to more effectively optimize content through advertising. By providing a solid foundation for publishers and developers wishing to engage brand advertisers through a multi-channel approach, the company allows for the delivery of integrated, engaging and impactful ads across multiple screens. Adaptive Media places utmost emphasis on maintaining the user experience, while simultaneously distributing timely and relevant advertising through its ad delivery and content platform. For more information, please visit www.adaptivem.com. Also, follow them on Twitter @adaptive_m.

Investor Relations Contact:
AJ Homayun
818 280-6800
[e-mail]

Public Relations Contact:
[e-mail]

http://finance.yahoo.com/news/adaptive-medias-inc-releases-enhanced-110000848.html

[zagdad]

Another nice step forward.

Thanks for the post of the news as these days it has become a pay for news situation on the Hub and much of it doesn't get seen as easily any more.

zagdad

[newelong]

Marketing Technology supergraphic reveals booming vendor landscape in 2015

2015 Marketing Technology landscape graphic from Scott Brinker reflects both the consolidation and diversification of vendors occurring

NADIA CAMERON (CMO) 13 JANUARY, 2015 01:02



CMOs grappling to get their heads around marketing technology are facing more confusion as the technology community experiences both rapid consolidation and diversification, the latest vendor landscape supergraphic suggests.

The 2015 edition of the Marketing Technology Landscape produced by Chief Marketing Technologist blogger and industry commentator, Scott Brinker, features 1876 companies and open source projects operating in the marketing technology space across 43 categories. That’s double the number of players featured in 2014.

While claiming the list was not comprehensive, Brinker said the list of companies showed cloud-based marketing software startups are “blossoming at an incredible rate” and outpacing consolidation occurring at the larger end of town.

Reflecting this consolidation is one of the most significant changes to Brinker’s landscape for 2015: A new “platform/suite” category representing technology vendors who are aggressively building out an integrated suite of marketing technology solutions aimed at marketers.

This list of vendors features longstanding IT heavyweights like Oracle, IBM, HP, SAP, SAS, Microsoft and Teradata, along with growing digital marketing and customer experience management vendors such as Adobe, Sitecore, Marketo, Act On, Outmarket, SDL, HubSpot and Infusionsoft.

At the heart of many of these platform plays is the acquisition and integration of core technologies such as marketing automation, campaign management, customer experience management, data analytics and social listening tools. According to VentureBeat, the marketing technology space experienced US$6.2 billion in funding and acquisitions just in the last three months of 2014.

The list of acquisitions just represented by these platform vendors in recent years is significant. Adobe’s acquisitions include campaign management provider, Neolane, marketing analytics software vendor, Omniture, customer interaction specialist, Day Software, data management platform startup, Demdex, and video platform, Auditude.

Salesforce’s shopping list in recent years, meanwhile, has included the purchase of email campaign management and marketing software platform vendor, ExactTarget, social media marketing platform, Buddy Media, and social media monitoring tool, Radian6.

Oracle has also been on a buying spree, acquiring marketing automation platforms, Responsys for US$1.5bn and Eloqua for US$871 million, along with data management platform, BlueKai and most recently, consumer spending data vendor, Datalogix.

Other notable acquisitions in the marketing platform space include IBM’s purchase of marketing automation vendor, Silverpop, and SDL’s acquisition of marketing automation vendor, Alterian.

“Marketing technology has a dual narrative these days: Consolidation, as major players like Adobe, Oracle and Salesforce acquire large portfolios, yet also diversification, as the rate of new, innovate startups outpaces the rate of acquisition or failure,” Brinker said following the release of the 2015 Marketing Technology landscape graphic.

“Accordingly, the majors are now pursuing platform strategies, co-opting many smaller companies as ISVs [independent software vendors], which helps make it easier for marketers to integrate them.

“A cluster of ‘marketing middleware’ technologies is also emerging to make best-of-breed marketing stacks more manageable.”

According to the latest forecasts from analyst firm, IDC, the[y] will be worth US$22.6 billion, rising to $32.3 billion by 2018.

Click here to see the full Marketing Technology landscape supergraphic from Scott Brinker ...

https://s3-ap-southeast-2.amazonaws.com/idgau.storage/dimg/marketing_technology_jan2015.jpg


http://www.cmo.com.au/article/563666/marketing-technology-supergraphic-reveals-booming-vendor-landscape-2015/?utm_medium=www.cmo.com.au&utm_source=article_body_related_article


The way I see it, I would have to say that Adaptive Medias is way ahead of the game, but that's just my opinion, of course. Also, I wouldn't rule out the possibility of ADTM being acquired somewhere down the road, of perhaps an acquisition with a capital raise/financing and a simultaneous up-listing to the NASDAQ, but again, that's just me.

ADTM