To me it seems like there will need to be huge amount of advertising dollars to even break into the market
If you really think about it - the capstone brand would have even more difficulty with penetrating markets - so if we can sell a few million more units by labeling the product with a well known brand - the brand you know - the brand you trust - then that is great by me.
This is a volume game. We are selling lights. I don't care if the package says "flintstones" on it if it would sell 10 million units in a year.
The TTI / HOOVER connection looks to be very unique - and please don't get me wrong - I understand why people might think I am cheerleading - but I go to costco - I bought the nightlights, and the eco-i-lights - and the power failure lights - and that market is small in comparison to the 2019 42 Billion projected market.
If Stewart thinks we can tap into that billion dollar market by partnering with a giant like TTI - I will follow him. That is why I say...
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