The Ice Cream Is Real -- or at least was when I purchased a bar in NYC . It was quite good and well packaged . Frozen is a tough category in grocery -- The distribution logistics are locked up by the big brands . I am sure they learned a little on brand acceptance versus the ability to actually get it delivered onto the shelf. Entering the KCup market with a unique product is a brilliant move . Proven channel , unique product and simple distribution -- This really could be big.
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