IMHO, I think they have an outstanding brand name and also a great looking website. DNA and the graphics on the can just pop out at you. I have never tasted their product, but according to the website, they have won some taste awards. Since buying this stock, I take notice when walking into stores where they have energy drinks stocked and have been trying a few. The best tasting one for me so far has been Kick Starter by Mountain Dew.
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