Perhaps Jerry's learned from his previous frauds, or maybe Tom has helped him learn the basic rule of Scam: You can shear a sheep many times, but only skin it once.
Jerry's previous frauds were all complete failures, with no real products. A bunch of photoshopped pictures just don't cut it (especially when the promo guys couldn't tell turkey from chicken! LLOLLOLLOL) They were real short term, low rent scams - he was skinning the sheep.
Now, he's finally thinking like a true conman - it's much smarter to spend the 5-10 thousand dollars to create the illusion of actual products and let the con run longer. The relatively trivial cost to have a contract bottler fill a few is nothing compared with the hundreds of thousands these dirtbags will gain selling that preferred stock! Now he's shearing them!