I've seen Sierra on other pump/dumps. THEY are paid pumpers 100% sure of that. Great money can be made if the pump is good. When did the "Roche" pump come out? I may go long if fresh pump.
They state on their front page that their speculative:
" Each day we present our publisher's pick where we profile a stock that our publisher has taken a position in, we believe that the stock is extremely undervalued with potential for significant percentage gains. With over 1 million visitors to our blog and thousands of visitors daily, Sierra Equity provides MASSIVE MULTIPLE DAY targeted exposure to our publisher picks. We also make speculative predictions on potential mergers, acquisitions & joint ventures."