Yes some have and some have not, but that is the nature of this highly competitive business. The Martha Stewart Essentials haven't performed as hoped and may have to take a different approach or move on without it. It was unfortunate that a few individuals who were employed by the company dropped the ball and didn't have the proper work ethic to follow through on what was expected of them, that caused a big problem for the Martha Stewart Essentials brand after it was launched.
Meanwhile, the newly reformulated Surgex is doing well and growing, as is the Bikini Ready brand that is witnessing very strong growth this year! The Slim Trim brand is also gaining in popularity and experiencing some new growth, while the OM Essentials, & Intrinsix brands are pretty much niche items that they do not spend a whole lot of time or money on at this time, because of how they were acquired, that didn't require much maintenance, but could grow into bigger brands down the road. The approach they are taking with their CBD initiative to ensure quick sales and long term success is second to none and is positioned to become a HUGE BLOCKBUSTER for them. This is an ever changing, highly competitive business that has it share of successes and failures and it is how you adjust to it that makes all the difference.
It pays to know what is really going on - Cheers!
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