vonray, you are right. Adding another drink, is adding another revenue stream. Now rush can tap into another market, and make sales its other products couldn't b 4. Maybe down the road they will release a new ginseng beer, and take market share in the beer industry too. Sky is da limit.
FireHawk chill out ok, this stock is gonna explode as soon as financials/projections etc are released.
When that happens, shorters will feel the house of pain ok :)