Replies to post #73018 on Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

most of the advertising of sports nutrition products is centered around social medias.

That's part of Musclepharm's success as well as Jym Nutrition's success....that they use the Internet and social medias more actively than other companies.

Musclepharm is probably not overspending on endorsements, it just spent the money on the wrong endorsers. Tiger Woods was a big mistake and he might outright damage the brand.

Musclepharm marketing should focus on telling the benefits of it's products (like Jym Nutrition) as well as telling about it's high product quality (like Dymatize and Optimum Nutrition)...because that is a whole lot cheaper than paying some athletes to endorse your products.

[TheExpertHimself]

the value of the Tiger Woods endorsement may lie ahead.

If he gets back on the golf course he will get a lot of attention from the media....probably more attention than he has ever gotten before.

If he doesn't get back on the golf course, then Musclepharm can claim some of the stocks back as the golf bag sponsorship is worthless.