That was less a "penny pump" and more a CEO interview to potential investors. They never said "Hey invest now! This stock will be a triple-bagger this week!" like all actual 'pumpers'. They interviewed the CEO. And anything related to that promotion I would not categorize as an "unbelievably scummy pump email" as per Auger.
Again, it was an interview. That's even in the link you posted! SmallCapVoice INTERVIEW with Bioheart, Inc - BHRT!