sex sells to women....that's what I'm talking about....When you are selling with sexy brand messages to women you need to be careful though that you don't cross their boundaries....it has to be sexy, but not over the top.
Also, if you enter the consumer category, it has to be children friendly....
The sports nutrition industry is all about making people sexy and good looking...so that has to be incorporated into the branding in best fashion. The fashion and beauty industry are the same....so, that's places to look for inspiration, as well as playboy....that is the only company within the sex industry that got as many female followers as male followers
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