You must be a lot of fun to hang out with. I bet you would see clouds on a sunny day.
I'm not going to debate the News with you because it is what it is. If you can't see beyond your "sour grapes" attitude then why do you bother to post here.
So you bash the current management for its ineptitude at marketing - then you bash them for hiring a firm to help them out in marketing. I don't get it - what would make you happy? You are just one hard to please (dude?) (woman?)