On the ingredients verification side of the business, they'll double or triple the size of this business over the next 6-12 months. This will be huge if some of the big players come in, ie. WalMart's private label, Nature's Bounty, Herbalife, CVS, GNC, Walgreens, etc. etc. I don't see how they all can avoid the need for certification. It will be a competitive must-have. I don't know if there are other labs that can duplicate what Chromadex does. Perhaps, but there is probably more than enough business out there to make everyone happy.
This was the part of the business that no one even looked at, and by itself it could be worth 1/2 the current market cap over the 3-5 years. Great luck here. Looks like 2015 is starting to shape up as the year of emergence.
The IR agency hiring, foreshadows what is about to happen. Big, Big communication potential coming up.
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