"There's a direct correlation in terms of income and level of education."
I couldn't agree more.
"When discussing those who buy into the alkaline water sham, it's a low income demographic"
Low income buying bottled water??? I don't think so. Sugar water perhaps... If a person doesn't have much money, they are not going to spend it on bottled water, let alone ALL NATURAL apple juice.
PLKD positioned nicely. Looking forward to a wonderful February.