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Georgia Bard

05/21/01 6:56 PM

#2667 RE: bob_john #2641

My stalker is back attacking me professionally. Well first off you are incorrect with your accussations to my professional character and reputation.

I have not recieved stock or compensation for my opinion or to promote a stock. I am a investor relations and I operate my buisiness within the general rules of the Investor relations Insititute and the rules of the SEC governing Investor realtions.

I do not do Promotion and make no promises to move the price of the security or to bring in buyers or anything that affects the price of the security.

I have no compensation based on the performance of the security and the stock price is not a consider performance on the perfaormance of my duties.

Also My options are much higher (Inflated) so no one can say I got a deal or cheap anything.

Now since I have no compensation relating to stock promotion that sort of kills your accussation. Also you do not know the difference either. SO here is a post that explains it for your information since you want to attack me professional and cast flaws on my professional character.

Now if you want to know what an IR is then here is a FYI and IR/ are not promotion firms Howver sometimes they are but I am not.

What exactly is the scope of responsibility for an IR?

An IR is the person contracted or hired to be the vital contact to a company’s communications efforts. This individual is therefore the one placed on the front lines of the company’s expanding communications relationships that is the contact for Wall Street, real world media, investment firms, promotion firms, shareholders and especially future potential shareholders. Their scope is to assist in the development and implementation a successful investor relations strategy by working closely with senior members of the Corporate management team. Tactical responsibilities include drafting releases as per the management team, disseminating factual information (good or bad), assisting in preparing corporate strategic presentations, managing inquires from in-house and external financial community sources concerning events, and assisting with investor targeting. Sometimes IRs are required to travel in order to meet with public relations firms, outside consultants, institutional investors and research analysts.

Whereas, a PR is someone who has analyst and financial experience and capabilities, market expertise, who developments and implements strategic promotion programs and campaigns. This includes various outside media relations, community relations, stimulating the interest of a body of investors, investor targeting and outside communications. They are responsible for working with the investor relations and company management team. Typically with a PR, the stock price, volume, activity, etc. are feedbacks and reflections on the successfulness and competency of their promotions.

What are the requirements of an IR?

Basically an IR must have integrity, with excellent objective verbal and written communication skills experience and a teamwork approach is essential. They must be able to successfully prioritize and multi-task in a fast-paced environment. Self starter and one who structures the communication ladder by gathering all data and facts, organizing this information, becomes very familiar with it thus becoming knowledgeable to be able to communicate this information effectively.

Whereas a PR must have credibility and is the one that is required to possess strong finance background and proven analytical skills to calculate projections while facilitating and modeling superior skills in sharing and disseminating promotional information. They must have demonstrated a first in class approach to communications: (i.e., novel promotional campaign, etc.), and they should have broad experience and market contacts plus a following especially in the electronic media industry. (i.e. on line newsletters, etc.)

What does an IR REALLY do?

An IR is bascially, the person that gets to answer the questions that the financial world has about the company. They even get to answer questions and make verification for promotions done but PR scenarios. They get screamed at for the fall in the stock and anything else that happens to come out in a negative or bad sense. Plus they have to make sure they are current with all the data and facts and that it is fully organized. IRs cannot give investment advise, suggestions, or recommendations. Dragnet: “Facts only the facts.”

A PR takes the organized factual information and analyzes it, thus they are able to speculate on potential, project potential worth and thus structure a promotion campaign to target investors.

The PR contacts the investors with a promotion and investors contact the IR to verify the information.

IRs have a code and are extremely evasive to being part of a promotion campaign or even the appearance they are part of a promotion campaign, whereas, PR are reluctant to being the investor relations or offical spokes person for the company,.

For example: AVBC … Madeline Franco is the IR and she follows the code of an IR where TG paid a couple of online news letters for the promotional side of which Madeline had to answers all the concerns of the information disseminate in the promotion campaign. She will flat tell you she is not associated with any promotion thus here integrity remains high. She does not lie. However, the credibility of the promotion was in question if you remember.

Another: example was MIDL … I was the IR (non compensated) and I had to answer questions on the PR promotion (compensated), consultants, and officers of the company before the SEC. I even knew the PR but I was not a part of the promotion. The promotion firm was charged and disgorged.

One other point is PRs are compensated for their promotion and typically they have a scale up compensation schedule based on the share price. Even analysts are paid or compensated by someone (i.e. Broker, consultant, Public Relations, etc.) but most of the time not by the company. However, the new disclosure laws forces them to disclose any compensation.

I hope this explains the difference between and IR and a PR. The IR is the front line target for public information regardless who puts it out. Also IRs are typically hated by the Internet and the PRs are loved because they run the stocks (Bring in buyers). Catch 22 because the IR has to convey the facts and thus are considered promotion killers.

Oh one more thing, with companies on NASDAQ and NYSE they have to departments PR & IR. Each one has an entirely separate scope but they work closely together.

If you would like to know the IR code and function of an IR, I have it on my site http://www.marketex.net





:=) Gary Swancey