that is because the uneducated guy fails to understand that once marketing and promotional expenses drop, the revenues will drop drastically, with continued massive net losses.
KRED has a losing business model that will never turn a profit - next year, the following year or the following ten years, for that matter.
Your failing to help an uneducated guy like me to understand how increased revenues are bad. Seems most companies are ok with those losses in the first couple of years or so as long their revenues are increasing. Seems to me you would decrease the advertising budget if notoriety was failing. Most businesses just make the adjustment to a different area vendor or the like.