Investors need to start thinking big, really big. (I know the ECIG executives are) If your mindset is to view the R/S and the A/S through the lense of a typical OTC, then everything is scary, because you are used to OTC companies clawing away for survival. I am on record here having no concern with the RS or an increase in the AS. That is because all of this has a backdrop of increasing sales, not survival.
I look at ECIG as to where it will it be in 2-5 years. I am looking for a hundred bagger and you should too. I say this, not as a pump either because that is not my style. To think of ECIG with a billion dollar market cap is not a fantasy with their growing sales figures. ECIG has products that people actually like and are buying up. Despite all the rhetoric, everyone knows that elec. cigs. are healthier than traditional cigs. We already have significant expansion that is happening this quarter. We have O'Neill at the helm. I am not overstating, that at these levels, this could be the best investing opportunity you will ever have in your life... but you have to be long. Remember, the toxic debt is now in control.