Just want to make sure it is understood I was not making a negative point when I talked about costs Pulse currently incurs. Sugar prices certainly can have a positive impact on bringing cost down a bit, but there are still many other costs associated with production and marketing that could, in some ways, offset any significant savings. I DO see volume picking up if they can continue to make more inroads with major chains to sell their products. If they can do this AND enjoy lower sugar prices it's win, win. But I am not going to place a bet on sugar prices alone.
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