Wait? Isn't tap water competition for everything? I better sell and go get a few cases of Cascade Ice. The one thing I will say is that the CI product is in almost every state I think they have 47 states covered but I don't know how many stores per state. Like I said though they are being marketed as a cocktail mixer so I don't see an apples for apples comparison here. I would be more worried about coke or Pepsi entering with a fizzy water and what I I've seen and tasted is not at all as good as VF. I had an Aquafina product that was the same flavor as a VF product and the AF tasted like crap. Truth be told my go to drink when I'm out and about is Bodyarmor which is also a company out of LA. Kobe Bryant is a big investor in BA and it's all over the place. That's really the only drink product I grab off the shelf or cooler when I'm out and about. We drink VF at the house and that's how it's going to be for a long while.
Back to the competition thing though. If competition was to be avoided then Pepsi would have never shown up when Coke was the dominant brand.
We Americans love to compete. This is in our DNA so let the challenge continue.
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