Ad-revenues from visitors, new channels & users to their UltraFlix (& NanoFlix/Roku) model/platforms like "Iron Dragon TV" & the benefits of those users, customers, ad traffic, data-mining, etc..
Step by step...
[] CES w/ Sony, Samsung, Vizio, Hisense & others committed [] UltraFlix 1.5v out [] UltraFlix now running ads