I think this ought to be setting in for some now. This is a HUGE deal. NTEK was leading the way on this a year ago at CES 2014. Akamai, Elemental. Doing what clearly, Netflix is unable to do at this point in time:
NanoTech Appoints Blake Brown Lead Technical Developer for its Global Media Business
Award-winning, Multiple Video-related Patent Holder to Focus on Porting UltraFlix 4K OTT Video Service to Major 4K TV Brands and Upcoming 4K Smartphones in Addition to Providing Nuvola 4K OTT Streaming Media Player Support for Cable TV Companies http://tinyurl.com/kly6zgg