That was actually old news. They explained in a past pr they would be using the same tech used for vitacigs, so the picture was what I expected. What was me was the name. I doubt they will buy the shells from vita to fill. They well likely buy them from the manufacturer.
Also, it seems the internals, or wry least the juice well be different as it uses the new thinner and there is no smoke or smell. I'm not sure how they hey away with no shell if they expect to deliver full flavor.
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