Could be that the market has simply ignored FG-3019 until now. It's plausible the drug can reverse fibrosis in some cases, but an easy clinical endpoint has been hard to come by. They've been back-and-forth on the best indication for years now (shuttled between kidney, IPF, pancreatic cancer, liver and now also taking about DMD).
Here's their S1 on liver:
In a mouse model they were able to show reversal of radiation-induced lung fibrosis with drug given post-radiation. I think that might still be the only published demonstration of fibrosis reversal. In IPF it worked well in about 25% of patients, with some actually showing modest improvement in both FVC and scans.