Not sure if I told you or not, I emailed Shea a couple days after the Dec 8 PR. I I told him the PR sucked and they didn't put enough emphasis on the importance of the RTB in order to capture the American investors.
He admitted that in hind site it was poorly written and that he was going to be working with the PR team to do a better job.
He told me to expect big PRs in the very near future. The following day they released the name change.