Recap on endcaps... When entering a store, if the main product isles are perpendicular to you then the point of the isle you see first is called an end cap. Used in retail to introduce new products or flush old stuff. Depending on location and retailer, an end cap is a hot desired spot and vendors are known to fight for the end cap. An end cap in the rear of the store, facing the layaway or such is NOT an hot spot location.
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