Adrock,
To continue your scoreboard watching analysis, I look at start-ups like a golf match on a Sunday afternoon. Play the course, you can't control anything else.
If your really long as I am I will take a look at the scoreboard on the back nine. If I don't see at least pars and birdies with milestone achievements i may adjust my holdings.
I have never been a drum beater for useless PR. MAJOR milestones are all that matter. Any small minutia PR that moves PPS a few points only helps day traders (like Honey..) as the PPS will retract after a few sessions as we are too far out from commercialization at this point.
Right now I see SPORT on about the 7th hole. End of 2015 1st quarter milestone probably gets us to the end of the front nine.
It's the back nine and most importantly the score after all 18 holes (commercialization) that matters to me and the true longs.
I'm with DAK, what's the point of bitching about the same thing over and over again each day. Wait for the company to hit or miss the milestones and comment on the results to the actual goals.
BelizeMe