Replies to post #72459 on NeoMedia Technologies, Inc (NEOM)

[RationalObserver]

I'm really in complete agreement with you here.

There's absolutely no reason that the technology in use in Japan can't be adopted in the US. None.

But it's important to realize that there are impediments to progress that delay the adoption of the technology (something as simple as the failure of most camera phone manufacturers to include an inexpensive item like a macro capability).

It should also be noted that it is easy for appropriate 2D codes of reasonable size to be used by ANY camera phone, no matter its optics or sensor. To introduce very usable technology employing a suitably designed 2D code requires nothing more than the introduction of software on the handset. So, using such a 2D code, there really IS no impediment but that of persuading a carrier or a camera phone manufacturer to put it on their handsets.