They should probably keep the assault product, but promote another pre work out product and another name more aggressively and gradually change the brand image towards a more mainstream brand...still with an edge, but with no names in the forefront that may confuse what this company is all about.
Adding products instead of changing things may actually fix many things for Musclepharm. Tiger Woods gives Musclepharm the opportunity to reach more broadly....so the current, narrow product assortment won't work well for that long.
Musclepharm is a multiple SKU kind of company, all supplement companies are.
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