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User-65225

12/28/14 6:38 PM

#16753 RE: Andco #16752

I can buy a 6lb box of regular bisquick for about $6.50 at Walmart. The Gluten free variations are more expensive but unless nates gives away all his profits, the gluten free aspect has to be more expensive to make than Batter Blasters version.

I don't think it's unreasonable to assume Nate's will have pricing in line and possibly even cheaper than competitors.

In no logical way is this cheaper than the established brands. Competition has drove their margins down to be competitive/fair and their packaging costs pennies per unit.

Nates packaging alone costs way more, then you have to include the milk, eggs, preservatives, cold storage fees, etc into the cost

Maybe they keep the price down to compete and this is why they failed. It might not be profitable when all overhead costs are factored in at the price they are trying to keep it at, especially after upgrading their ingredients to gluten free... It might all just be for show, to sell stock into... hence all the fluffy/meatless PRs