If we take these facts into consideration and apply the logic of some posters on this board, doesn't just the mere use of the the word "partnership" regarding one app amongst thousands of other apps make Comcast a scam/fake company, lol? Let's also recognize that it took them (Comcast) almost a year to make this happen from the date of the PR 1/6/14. Oh my, NTEK released their agreement with Samsung on 11/24/14 and the propagation took less than a month.
Until we see videos and photographs of your Samsung streaming anything (Ultraflix - the only ALL 4K streaming channel, or other channels with a few 4K titles), I can't take anything you say seriously as it is possible and/or likely you are simply manufacturing statements regarding a fictional Samsung UHD TV.