If the earnings show a gradual increase to $140,000 a month since product sales started and post from December a gradual increase from there, the market should react very generously but if the revenue stream just started and the earnings do not show than the market will react accordingly.
With a projected $2 million from the company on current operations though I would expect that the revenue started in November and has increased in December as they seemed pretty proud to announce that they expect more than $140,000 from sales in December.