If bikini coffee stands are a growing sector in the Seattle area -- and as you are a local, I have to take the assertion at face value -- then BCCI is losing market share as they have not opened a new one in more than two years.
If you lose market share in your home market, and are losing $0.60 in operating losses for every $1 of revenue -- how can you even think of going national?
Only possibility is that you are going to 'create' this sector in a different part of the country, which is incredibly expensive given permitting and advertising costs.
But, the company is trying -- opening but then closing kiosks in Arizona and Texas.
An apparently successful kiosk in Tampa (I say that because it is still open) was followed by a JV in SW FL. Two stands opened with LOTS of advertising and promotion a year ago, and a third one was announced for opening but has not -- not a sign of positive momentum.
While I understand an earlier comment about 'baby steps,' I would suggest there need to be more such steps going forward, not backward, to prove the operational viability of this business.
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