That is a great question. The guy I hope they can get to help sponsor Fizz is Jamal Smith. He is on the brink of joining the UFC. Has a big fight in January. Would love to see him fight in Vitamin Fizz trunks. He has been in contact. Look at his Twitter page. Don't know how serious the talking ever got, but I know there was contact made via Twitter.
The guy is a local racer bringing exposure to the market in (hopefully) an inexpensive manner for Minerco. The same goes for Muscle Cali...I personally had never heard of him. When you start to look into him, again you see a local presence. This is perfect from my standpoint...why get someone everyone has heard of when product is only available to certain regions/areas? This is why whoever brings up the celebrity endorser are just trying to find reasons to bash. It would make zero sense at this point. Now, if Cali Muscle or Crye somehow make it "big time" then that is perfect for MINE. I would not count on Crye making it to Nascar though, but you never know.