Well, it is probably true...most people are very simple minded, so why make it so complex?
I personally don't build muscles myself, and I don't share the American fascinating for muscles and athletes....but I'm a keen observer and I see a lot of money in this culture.
Musclepharm is touching something deep down in the American society, something Americans shares with Brazilians....a strong body culture.
Europe got some of that too, but not that profound though.
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