Yes, blame the consumer who found a better product elsewhere. Thats like blaming the US citizens for Pepsi going out of business becuase Coke tastes better.
Oh and if you want to average out how much it costs, average this. I pay ~$20 per month for cable, which gives me literally thousands of hours of live programming if I wanted to watch it and decent movies most any time of the day. That averages out to ~.027 per hour.
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