That is really a good move on your part. Understand the following as a point for the future:
1) We do not talk p values on a stock like VPOR--it simply is a misplaced measure to discuss the sector, just does not apply on a bigger scale. The only time that a p value might be used here is to assess movement of stock/samples placed in retailer location to measure a sell-through rate;
2) We can assess an alpha value here as they relate to product demand forecasting;
3) We can discuss beta to assess volatility of VPOR's stock.