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Sooah

12/20/14 8:17 PM

#52161 RE: christjamin #52157

That is really a good move on your part. Understand the following as a point for the future:

1) We do not talk p values on a stock like VPOR--it simply is a misplaced measure to discuss the sector, just does not apply on a bigger scale. The only time that a p value might be used here is to assess movement of stock/samples placed in retailer location to measure a sell-through rate;

2) We can assess an alpha value here as they relate to product demand forecasting;

3) We can discuss beta to assess volatility of VPOR's stock.