Early Ret: Think about it the other way around: why take something to the masses until the number of keywords that are functional has hit some critical mass. The worst thing would be to roll out a product to the masses that provides very limited functionality.
Like - umm - Scanbuy? The most prematurely promoted actor in the space.
Roger that... I'd just like to see some revenue... Frankly, I don't really give a flying frog's arse where it comes from. Revenues--> eventual increase in PPS. Something of substance rather than fantasy (no offense intended).