Anthrax have thousands of fans thruout the world.
The move is a purely brilliant PR campaign as it puts the Jefferson's Brand out there in the minds if those folks who are Prime Bourbon Target Demographics.
Anthrax's fans may not all buy the Anthrax Special Edition Bourbon, but next time they look for a Bourbon they will remember to try Jefferson's.
Who knows, there might be more such collaborations with Anthrax or other musicians or celebrities (movie stars?) in the future. I hope so.
One thing is for sure, whoever is leading the Jefferson's PR strategy is absolutely brilliant.
Long live Anthrax, the gods of metal!
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