For sure but, like BCCI and coffee back then, it's affiliate RLTR is doing something new too, RLTR is doing some stuff in the weed market. So, while I totally agree with you, being sub Penney, with the financials being released and up to date... and new announcements of revenue.... it's a great maybe.
It's all Penney stock after all. BTW, its up 25% for the day so far.