As of now NTEK Content quality might not impress a few (say five) video enthusiast on this board but it will please the soon to be millions of UltraFlix customers around the globe. Just ask Netflix about their comming out. Convert it and they will watch it NTEK.
The problem with your argument is that first they have no big studios asking them to convert and they are certainly not the only company that does so. What more Amazon just started one week ago and already they have much better content than NTEK not to mention a review from CNET which NTEK has never had on any device or service since inception. Yes NTEK supposedly has a lot of hours but they're so embarrassed by their content they won't even list them all on their own website. Now that's a joke.