I just returned late last night from my 9th year in a row of attending the Bevnet conference. I been in the beverage business now 24 years and I cannot disagree with you more. You should pick up Nov 26 issue of Bevnet Magazine and turn to page 49-50 and read the article Energy Shots After 5hr Who is Next. You will learn that energy is 40 times the size of the market of hangover and that energy is continuing to grow and that actually the healthy energy shot business is now emerging with consumers to be the next big thing in energy. I posted just the other day the statistics on here you can go back and read this it is a massive category and Git R Done Energy is being positioned to be a leader of this category. This brand is less than 6 months old its new so it takes time to get on counters if you think this is an easy task its not and they done a hell of a job so far, also if you think what they did with the hangover shot was easy its not their companies that have been around for years that have never achieved the placements and what they have done in a few years with that brand. The hangover brand is an international brand and world wide it is only a billion dollar category but energy is so much larger. This shot is a health and wellness shot and is designed to work different than any shot that has been designed before this will be a key to the success of Git R Done Energy. HJOE is way ahead of the curve in the functional design of this shot and it is on target to what consumers are looking for and retailers. Also to say Larry is not supporting this is totally off base. He has been promoting the heck out of this in social media weekly. Last week he drove over 1.8 million fans to Git R Done Energy FB page this is creating brand awareness and share of mind. Till this product is in national chains which will happen in 2015 there is no since for him to move to other means of marketing outside of social media because consumers cannot locate in stores till we see the planograms done and authorizations come down. These will happen in 2015. Git R Done as an energy name and brand is unreal and you should read the Bevnet article. You think because they did a few million with the hangover that should be the focus well WB movie help but they are now past that and the focus is to grow Git R Done Energy and bring the hangover brand along to leverage the growth sector of energy and to also move the hangover brand forward overseas, which I think will be seeing updates on soon. I can tell you there is a lot of buzz about Git R Done in the beverage community. As for the product being on Larry website the rules are 100K in sales which they done, you have to be on the market I believe 1 year which they are not there yet and you have to also have the logo on the product to qualify to be placed on site so its just to soon under the foundation rules for this to happen. Veal told me that in 2015 it will happen once they reach the rules of the foundation and then go on that website. That is not really important as it needs to be in stores and on counters more than on the foundation website. I believe they are working new flavors and at this time speaking to some of the larger chains in the USA and being brought into 2015 planograms from what I am learning via FB. I like your excited about the brand, but I think you need to understand what is going on in the industry and understand energy vs hangover and the potential that Git R Done has to change everything for HJOE! The design and timing of this shot is brilliant.
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