fyi, I have been trading JCP for over 10 years and the past two years been short. Also I been posting on JCP board since I joined ihub. I never lost a single penny shorting JCP. I know the retail industry and the company like a book. Simply, what many longs don't grasp is JC Penny retail business model is out of sync with todays consumers.
I project JCP will file for bankruptcy protection by Q2 of 2016 or sooner.