I agree with you and that's why I was able to make a $1,000 in a few days.
I'm only writing options once my math formula tells me to and on this stock it's not a good trade for today, maybe tomorrow is a new day.
My math formula made me income on a monthly basis again and again in the last few years so I trade on many stocks not just PCLN but it is a good one I agree with you :)
Feel free to stick around and follow my trades here and on twitter as well my friend