The only guess I could make is that it has to do with funding resources, I think that it would be worse to put out the App-flix app in a cheap way that would be doomed to failure. I guess that it is best to wait or not do it unless sufficient funding is available to do it in a way that will be financially rewarding in the end. I think it is a great name, and always have thought so...the trademark is a coup but it needs a cause now; do believe it has genuine intentions and promise if MRNJ can do it in a bold and impressive manner.