Well, for these following reasons, at least those, but actually, there are many other good ones beside the 3 that I'm going to respond to you with:
#1: They aren't liars & take no pleasure in lying or dissimulating.
#2: They wouldn't deceive anyone for the sake of monetary gain.
#3: As best as I personally know, they are both men of high moral integrity,
just as is our CEO of KMAG, MR. JEFF REID. IMHO. EOS.