Cause the np is junk?
"After reading hgtv magazines scathing review I wouldn't take a np 1 for free. No surprise why best buy isn't selling it
"Some UltraFlix 4K clips showed acceptable video quality although not to the 4K WOW level. Other (perhaps too many) UltraFlix 4K clips showed unacceptable judder and video frame sync problems. Since the NP-1 does not playback the content at native resolution there was no way to debug if the problem was the content itself or a frame rate conversion forced by the player to 30fps, or both. Some content from YouTube did not show the same problem, likewise, my Sony 4K player and Sony's 4K content never showed that problem. If possible, I would like to retest another NP-1 unit at a later time when the "auto resolution" feature is fixed."