We don't know exactly what this guy has contributed. The Korean deal was attributed to DJ Swivel, not this guy, from what I know. But, it appears he has made some big contributions and has a good team behind him that mcig feels has talent and can move vitacig forward. It appears more details will be released shortly.
Remember, there is a vitacig misting device that is coming that will mist the vitamins instead of vaping them. This is supposed to provide superior absorption into the system and will make the vitacig a legit delivery system for getting your daily vitamins. I believe this will be the same technology they will use for liqcig as it a non vapor delivery which maintains the chemical structure of the liquid as it's not being changed by a heating element.
I'm pretty pleased they have someone in place that appears to have some business sense and can start moving the vitacig brand forward. A team dedicated to viacig so they are no longer sharing management resources with mcig.