I wish I could tell you I'm shocked by this, but I'm not. In fact I actually consider it to be a good thing in some ways. Too many of these startups are more concerned with the public view, ONCS is not concerned with how they are percieved and are focused on science.
I believe they recently hired someone to work on that and there is already some change made. Here is a link for the most recent information package created September 2014. I would imagine that is the next focal point once final results are released.